Affordable Amazon Brand Management

✔ Increased the revenue from $537,496 to $906,540 in 30 days.

✔ Doubled the advertising budget from $60k to $120k.

✔ Achieved 4% improvement in ACOS, reducing it from 27% to 23%.

✔ Achieved top rankings for competitive keywords.

Here's how we did it:

Advanced Keyword Research:
We conducted thorough keyword analysis to identify high-volume, low-competition keywords that matched our product's design and functionality. These keywords laid the groundwork for optimized PPC campaigns and SEO.

Strategic Keyword Placement:
We placed top keywords in the title and first two bullet points for maximum visibility. Additionally, we utilized 500 characters in the backend search terms to reinforce our listings for better optimization.

Product-Based Portfolios:
With 1,500 SKUs, we grouped campaigns into product-based portfolios, managing budgets and applying caps based on performance.

Top Campaign Portfolio:
We created a distinct portfolio for the top 10 performing campaigns and removed budget caps, focusing resources to drive 80% of total ad sales.

Sponsored Brand & Display Campaigns:
To boost brand awareness, we launched Sponsored Brand and Display campaigns, drawing attention to our products and driving new customer engagement.

Eliminating Duplicates:
We removed duplicate keywords to avoid cannibalization, cut unnecessary spending, and reduced ACOS.

Placement Optimization:
By testing and refining ad placements, we found optimal spots that increased sales and decreased ACOS.

Negative Targeting:
Implementing negative targeting across all campaigns reduced wasteful spending and improved listing rankings.

Promotional Campaigns:
We launched targeted promotional campaigns to reach potential customers and cart abandoners.

These efforts resulted in revenue growth from $537,496 to $906,540 within 30 days.

✔ Client onboarded doing $1.8M the previous year.

✔ In the first year we increased brand revenue to $3.4M with $1.8M coming from PPC.

✔ In year two, we tripled sales from $3.4M to $11M with $6.7M coming from PPC.

✔ Achieved 3% improvement in ACOS, lowering it from 20% to 17% annually with almost 6X increase in PPC sales.

Here's how we did it:

Comprehensive PPC Structure:
We revamped the PPC structure, ensuring full coverage across Sponsored Products, Brand, and Display ads, addressing all key targeting opportunities.

Brand-Based Portfolios:
We organized campaigns into brand-based portfolios, streamlining the management and performance tracking of Sponsored Brand ads.

Keyword Research & Targeting:
We conducted in-depth keyword research and incorporated high-volume keywords into strategic positions. These were targeted with PPC campaigns to improve rankings and visibility.

Bid & Placement Optimization:
Frequent optimization of bids and placements helped lower ACOS and boost revenue.

Budget Optimization:
We reallocated budgets to prioritize high-performing campaigns, ensuring they remained uncapped for maximum impact. Underperforming campaigns were adjusted and given appropriate budgets to improve results.

Expanding the Catalog:
We helped the client add multiple brands to their catalog, developing custom strategies tailored to each brand's unique needs.

These steps led to a significant revenue jump from $3.4 million to $11 million in annual sales.

✔ December: 2,243 units sold. Dropped to 1,729 in January. Common for most products in Q1.

✔ We increased sales by 32.26% in February.

✔ Almost doubled monthly sales to 3,169 units sold in February.

✔ Increased units sold by 1,440 units while simultaneously lowering ACOS% from 20.46% in January to 14.52% in February.

✔ February sold 3,169 units. Raised that to 3,669 units in March with a new record 250 units sold in one day.

Here's how we did it:

Full Listing Optimization:

We revamped the listings, focusing on mid-tail keywords and a primary root keyword. By targeting relevant sub-keywords and utilizing exact phrases in the SEO, we strengthened the visibility and rankings on these search terms. This approach built a solid presence on a profitable root keyword and its variations.

Low Competition, High-Reward Keywords:

We specifically targeted keywords with low title density and competition but were tied to listings with high reviews and low pricing. This provided an edge in search results, leading to improved organic visibility.

Auto Campaigns & Sponsored Products Ads:

We ran automatic campaigns to discover new profitable search terms and focused on broad match keywords and ASIN targeting through exact match in Sponsored Products ads. This approach helped maintain ACOS within an optimal range of 13-16%.

Video Campaigns & Placement Optimization:

We refined video ad campaigns using exact match keywords, achieving an ACOS of 16.5%. Additionally, we used placement data to identify and capitalize on the most profitable positions for our ads.

Phased Approach:

Our strategy began with a focus on SEO, followed by bid and budget optimizations. This structured approach allowed us to lower ACOS while significantly boosting sales.

These strategies led to a reverse of the common Q1 sales drop for our client and saw them sell more units in February (3,169) and March (3,669) than they did in peak December Q4 (2,243).

✔ 50% increase in sales from $12,397/week to $18,643/week.

✔ Reduced TACOS% from 30% to 25%.

✔ Decreased ACOS% to below 33%, down from ~40%.

✔ Doubled organic order ratio from 20% to 40%.

✔ Won the "Amazon's Choice" badge for core search terms.

Here's how we did it:

Through a comprehensive account audit and strategic optimizations, we successfully doubled the client’s Amazon revenue in just one month, while reducing ACOS and improving overall performance.
Key Challenges Identified:

We began by conducting an in-depth audit, focusing on three critical areas:

• Listing audit
• PPC audit
• Price analysis

This revealed several key issues:

Listings lacked essential, high-volume keywords for ranking and traffic generation. Keyword placement within product listings needed improvement for better search visibility. PPC campaigns required restructuring to optimize performance.Budget distribution across campaigns was inefficient. Ad placements were not optimized, leading to higher ACOS.

Strategic Plan & Execution:

Once the issues were identified, we crafted a detailed action plan to address them:

Keyword Research and Listing Optimization:

We conducted thorough keyword research to find profitable search terms and integrated these keywords into product titles, bullet points, and descriptions. This boosted organic visibility and improved rankings.

PPC Campaign Restructuring:

We restructured the PPC campaigns by creating separate exact match campaigns for the primary keywords, which allowed for better budget control and improved revenue.

Testing New Keywords:

We introduced and tested new keywords that hadn’t been previously allocated to gauge their performance, adjusting targeting based on the results.

Placement Optimization:

Ad placements were optimized to find the most effective positions, lowering TACOS while simultaneously increasing revenue.

Through focused restructuring of PPC campaigns, keyword optimization, and placement adjustments, we significantly boosted revenue and reduced ACOS in just one month.

✔ Brand "Alpha", a premium brand on Amazon, faced challenges with high ACOS, TACOS, and low visibility despite their high-quality products.

✔ ACOS was at a staggering 91.2%, and TACOS at 53.2%, both severely impacting their ROI.

✔ In just two months, we slashed ACOS to 50.2% and reduced TACOS to 19.1% while maintaining revenue.

✔ Our approach focused on optimizing ad spend, improving targeting, and refining strategies across multiple campaigns.

Here's how we did it:

Auto Campaigns:

We launched and refined auto campaigns to gather valuable data on high-performing keywords and ASINs. This helped us identify which keywords and products were most effective, enabling us to optimize our targeting strategies.

Broad Targeting:

We set up broad targeting campaigns to cast a wide net and discover additional high-performing keywords. After analyzing performance data, we refined our targeting to improve efficiency and reach potential customers more effectively.

ASIN Targeting:

We targeted complementary ASINs, running ads alongside products that complemented the brand's products. This strategy allowed us to focus our efforts on relevant products, narrowing down targeting based on performance data.

Exact Campaigns:

We utilized exact match targeting to go after high-conversion keywords, with a special focus on design-specific and long-tail keywords. This precision targeting was crucial in driving conversions and lowering ACOS.

Phased Approach:

Our phased strategy focused on gathering data through auto campaigns, casting a wider net with broad targeting, and narrowing down our targeting with ASIN and exact campaigns.

This structured approach resulted in a significant drop in ACOS and TACOS, all while maintaining our client's revenue in a competitive niche.

Through advanced advertising tactics we reduced ACOS from 90% to 50% and reduced TACOS from 53% to 19% while maintaining revenue.